What is Destination Newburyport?

Destination Newburyport is a year-long marketing program available to Chamber Members only. As a participant in this program, your business will benefit from many marketing tools which directly promote your individual business. In addition, you will also benefit from being part of something more - a cooperative marketing program that helps fund the marketing of Newburyport as a whole.

This marketing program funds a year-round print, web and radio advertising campaign which drives awareness, and ultimately business, to the Newburyport area. It also contributes funds toward decorating downtown Newburyport all year long. 

Destination Newburyport not only attracts tourism to the Newburyport area, but also promotes the community to buy local. To date, the incredibly successful Newburyport Gift Certificate Program has kept more than 1.4 million 
dollars in the Newburyport area!

Now more than ever, this marketing program’s affordable benefits are a great way to keep your business on the map. And, as a united group, Newburyport area businesses can maintain a strong, viable presence to both local consumers as well as seasonal visitors.

Please note: In addition to the Destination Newburyport Marketing Program, Chamber Members also have the option to sign up for the Newburyport Gift Certificate Only or purchase a Newburyport Guidebook Ad Only. See details below. 

Looking for Details? Start Here!

Click the link above to view a print-friendly PDF file that reviews all options available to our members. The benefits of each program are outlined, as well as pricing and deadline information. You can also view in-depth explanations of the individual benefits below, just scrolled down! 

We are always here to talk to you and answer any questions you may have! Feel free to contact Laurie Contrino at 978-462-6680 x17 or lcontrino@newburyportchamber.org.

Benefits that promote your individual business:

Advertising in the 2010-2011 Newburyport Guidebook
The Destination Newburyport Marketing Program includes a 1/4 page ad in this high quality, full-color piece. Participants also have the option to upgrade to a larger ad for an additional fee. 35,000 Guidebooks are printed and effectively distributed starting in May 2010. Click here to find out more about the Newburyport Guidebook.

Participation in the Newburyport Gift Certificate Program
The highly popular Newburyport Gift Certificate is redeemable only at Destination Newburyport Marketing Plan participant businesses. Sales have steadily increased each year and we are currently over $1.4 million in sales! That is over 1 million dollars that has stayed in the Greater Newburyport area! Participating locations are listed on the actual certificate as well as on the Chamber’s Newburyport Gift Certificate webpage. Click here for more info.

Enhanced Listing on the Chamber’s Website
Did you know that if you "Google" Newburyport that the Chamber website comes up at No. 1 every time? In addition, the Shopping, Lodging and Dining pages of the Chamber website are the most visited pages on our site - which boast on average 3,200 visits per month! Destination Newburyport Marketing Plan participants will have a highly visible Enhanced Listing on one of these high-traffic webpages, which includes your Business Name, Phone Number, Address, Business Description and a Link to your Website. Participants will also have the exclusive opportunity to display and image of their company logo or a photo of your business or products. Click here to view examples (once you get to Dining page, scroll down and you will see Enhanced Listings).

Participation in monthly STAY in the LOOP email newsletter
The "LOOP" is more popular than ever, with over 4,300 recipients each month and dozens signing up steadily every month via the Chamber website. Marketing Plan participants can feature their business in the LOOP every month - it's great way to get the word out on what is going on at your business all year long! The LOOP also features an "upcoming events" section which brings awareness to what is going on in and around Newburyport. In addition to being emailed out to over 4,000 recipients each month, this email newsletter also has a permanent presence on the high-traffic Chamber website - for continued viewing all month long to all visitors of our website. Click here to view current issue.

Newburyport Gift Certificate Holiday Promotion
Your business’ name will be included in a special holiday promotion which focuses on marketing Newburyport as a holiday destination for shopping, dining, lodging and visiting - and also promotes holiday sales of the Newburyport Gift Certificate. It lists every participant in the Marketing Program in their respective categories. A great way to get some added exposure for the holiday season!

Free Participation in Chamber Events
Marketing Program participants will enjoy free participation in the following events in 2010: Spring Fest, Old Fashioned Sidewalk Sales & Fall Harvest Festival. These events typically draw hundreds of visitors and locals to the downtown Newburyport area. This is a great opportunity for local businesses to gain exposure, sell merchandise and market themselves to this captive audience. Marketing Plan participants will also enjoy free participation in other "fee-based" Chamber events throughout the year, such as Neighborhood Shopping Night, Witches Night Out, and Men's Night Out.

Benefits that promote Newburyport businesses as a whole:

A Year-Long Print and Radio Advertising/Marketing Campaign
Each year, Destination Newburyport helps to fund thousands of dollars of thoughtfully planned print, web and radio advertising to promote Newburyport, to both local residents and visitors alike.

Downtown Area Beautification - 
The Brand that IS Newburyport.
Newburyport is known far and wide for the beauty and elegance of its downtown. Each spring, the Chamber installs over 175 hanging flower baskets throughout the downtown area, and also pays for the upkeep and maintenance of these flowers throughout the summer season. In the fall, Market Square is festively decorated with cornstalks, haybales and pumpkins. For the Holiday Season, hundreds of lampposts throughout downtown are decorated with greens and bows, and the Market Square Christmas tree is adorned with over 10,000 lights. The Destination Newburyport Marketing Plan plays a key role in helping to fund these efforts. No one can deny that the impact of these downtown beautification efforts - as they are instrumental in maintaining the “brand” that is Newburyport.