Newburyport – Blog

Which is best for B-to-B, Inbound or Outbound Marketing?

Which is best for B-to-B, Inbound or Outbound Marketing?

In a recent White Paper, Industrial Equipment News (IEN) begs and then answers an age-old question for high tech and industrial product marketers: “Should you hunt down potential customers and present your brand message, or are you better off trying to “pull” interest by developing content that lures potential business your way?” From Strand Marketing’s experience, any successful marketing program will require both. But what’s the difference between inbound and outbound marketing? As IEN explains, “Outbound marketing tends to be comprised of more traditional advertising techniques. These might include display ads in print magazines or direct mailers, or things like website banners or e-newsletter advertising. The marketer establishes a target audience and populates the surrounding space with on-target messaging. Inbound marketing is an approach that uses content to help businesses earn customers by establishing themselves as qualified subject matter experts. Potential customers might find relevant content through opt-in media (an e-newsletter, for example) or via the web. Engaging with valuable subject matter leaves them with familiarity and respect for your brand. Then, when it’s time to buy, they come to you. For many businesses looking to lure customers, push/pull approaches aren’t mutually exclusive. In reality, there are significant benefits to each, and many successful marketers look to balance the two.”

Download the White Paper and explore the art of successful inbound and outbound marketing strategies for tech and industry, and learn why both will likely have a place in your branding and lead generation strategies.

Download now >>

To learn more about Inbound, Outbound, and the evolving trend of Account Based Marketing (or ABM), get in touch with Strand Marketing. They will be happy to help you navigate your best path to success.

Image and article provided by Strand Marketing.

Not Sure When and How to Use Hashtags?

Not Sure When and How to Use Hashtags?

Here are the Do’s and Don’ts! Hashtags are such a prominent part of culture today that it’s rare to find anyone who doesn’t know what they are. In fact, the hashtag is so recognized that it was added to the Oxford dictionary in 2010, and the Scrabble Dictionary in 2014 (#official). Yet even as most people have come to… Continue Reading

How To Get Your Business Found Online Locally

How To Get Your Business Found Online Locally

Ninety one percent of Internet users are searching online every month: Are they finding your small business? Deluxe SEO Manager Noah Turner explains how businesses large and small can use SEO to get found by would-be customers online. What is SEO? Search engine optimization (SEO) helps organizations boost the number of potential customers who visit… Continue Reading

Instagram Checklist: 7 Ways to Grow Your Following!

Instagram Checklist: 7 Ways to Grow Your Following!

By Taylor Kloss  of Creative TK Consulting Have you been wondering what social media platform you want to invest most of your time in? The answer is Instagram. Instagram’s popularity has been growing steadily since it first launched back in 2010 and it’s the second most popular social media network in the world. Since this platform… Continue Reading

Origins of Sapphire: Kashmir, Ceylon, Australian and Montana Sapphire

Origins of Sapphire: Kashmir, Ceylon, Australian and Montana Sapphire

Origins of Sapphire: Kashmir, Ceylon, Australian and Montana Sapphire Sapphire, whether from Sri Lanka, Madagascar, Thailand, Africa, or Montana US, all have the same chemical composition – they’re all corundums. The difference lies in their growing environments and the trace elements present during their formation. Quality characteristics such as color and saturation, sparkle or “life”,… Continue Reading

3 Exciting Old Flooring Options

3 Exciting Old Flooring Options

The 1st Saturday in May brings us the Kentucky Derby, most exciting 3 minutes in sports and here are 3 exciting old flooring options for your Kitchen, Mudroom and Laundry. May in Kentucky is a beautiful time of year. The many horse farms have bluegrass brimming and mint juleps in play as the 143rd Run… Continue Reading

You Can’t Out-Train a Bad Diet

You Can’t Out-Train a Bad Diet

If there’s one thing I’ve learned from years of helping people reach their fitness goals it’s that no one plans to fail, but too many of us fail to plan. This is especially true for nutrition. No matter what your age or level of athletic activity, how you eat is as important as how you… Continue Reading

Why Do So Many Companies Employ Email Marketing?

Why Do So Many Companies Employ Email Marketing?

Email marketing is inexpensive. It is flexible, offering infinite variation. It provides excellent analytics. It has a proven track record to continuously reach audiences of any size and interest. In the business world, results are arguably all that matters. With this in mind, the main reason that most businesses invest in email marketing is the… Continue Reading

5 Really Good Reasons to keep Existing Furniture

5 Really Good Reasons to keep Existing Furniture

When renovating your home here are 5 really good reasons to keep existing furniture and rethink your home’s interiors. 1) Because it’s old I should get rid of it. Well that couldn’t be further from the truth, even if it’s not an antique you can make the table or chair work in another room or… Continue Reading

Don’t Get Swayed By These Investment “Myths”

Don’t Get Swayed By These Investment “Myths”

Over time, you will run into various suggestions for investing successfully. Yet upon closer inspection, many of these ideas turn out to be “myths” – which could cause you trouble if you treat them as solid advice. Here are five of these myths, along with some reasons for ignoring them: • You can find the… Continue Reading

Want to Supercharge Your SEO Efforts?

Want to Supercharge Your SEO Efforts?

Want to supercharge your SEO efforts? It’s time to look at Blogging. It doesn’t matter if you hate writing and you have plenty of Twitter, Instagram or Facebook followers – blogging has become a critical part of a strong on-line strategy. Social Media is important and has its place, but it doesn’t help your SEO… Continue Reading

Take Advantage of Social Media

Take Advantage of Social Media

When reaching out to your markets, customers, potential or existing employees, your community, even the financial institutions, social media can give you direct contact with the people who make a difference to your business. Usage of social media continues to grow and grow each year. Not surprisingly over 90% of all 18-29 year olds are… Continue Reading

Surround Yourself With Like-minded Individuals…

Surround Yourself With Like-minded Individuals…

One of the catch-phrases about being a member of a Chamber of Commerce is ‘surround yourself with like-minded individuals…’ Those simple words have many different meanings. Here’s what we mean… 1. These other business owners are also your customers. It’s easy to think that because the person you’re talking to works at a bank or… Continue Reading

What it means to be a top 10 Chamber

What it means to be a top 10 Chamber

David Letterman’s Top 10 is probably the most well-known ‘Top 10 List,’ but every year The Boston Business Journal puts out a list to which the chamber of commerce world pays close attention. That list is the top-25 chamber of commerce offices in the State of Massachusetts. Once again, we are proud to come in… Continue Reading

Summer in Newburyport Blog: History is Alive and Well in Newburyport!

Summer in Newburyport Blog: History is Alive and Well in Newburyport!

One of the coolest parts of Newburyport is its history. No world-changing events occurred in our streets, but some really cool ‘Did you know?’ things did. Local Historian, Ghlee Woodworth, followed in her father’s footsteps and has created the go-to guide for Newburyport history buffs. Boston’s North End may have the Freedom Trail, but Newburyport… Continue Reading

Summer in Newburyport Blog: Get in Touch with Your Cultural Side!

Summer in Newburyport Blog: Get in Touch with Your Cultural Side!

In 2015, Newburyport was named a ‘Cultural District’ by the state – one of only 32 in the state! According to the Mass Cultural Council, “These cultural districts help local arts, humanities, and science organizations improve the quality and range of their public programs so that more local families can benefit from them. They enhance… Continue Reading

Smart Growth, the MBTA, and the Developer

Smart Growth, the MBTA, and the Developer

Smart Growth, the MBTA, and the Developer: A Blueprint for Overarching Success in Massachusetts Housing Development During his nearly 45 years in the real estate business, Lou Minicucci, the founder and president of MINCO Corp., a commercial real estate company based in North Andover, Mass., has learned what it takes to make a project come… Continue Reading

Summer in Newburyport Blog: Explore our Rivers and Seas!

Summer in Newburyport Blog: Explore our Rivers and Seas!

Maritime activities play a huge role in our community. Our city was literally formed around ship building! Now, many captains and sailors continue the nautical traditions by offering sightseeing tours, fishing charters and sailing trips. Yacht Trips & Sailing Tours Compass Rose Yacht Charters – Capt. Gig Michaud is ready to take you and your… Continue Reading

Summer in Newburyport Blog: Alternative Lunchtime Locales

Summer in Newburyport Blog: Alternative Lunchtime Locales

Get out. That’s our advice to you! You’ve all heard the slogan, ‘If you don’t like the weather in New England … just wait a minute.’ That is exactly why you should take every advantage to get outside during your lunch break. It’s amazing what a little bit of fresh ocean air, warm summer breezes… Continue Reading

Perspective of a New Resident in Newburyport

Perspective of a New Resident in Newburyport

A few weeks ago, we hosted local historian, Ghlee Woodworth, and her presentation on the Urban Renewal in Newburyport during the 1970’s. As a six year resident of Newburyport, it was eye opening to see the rollercoaster of history that this town has endured. When my wife and I moved here, we called it ‘the… Continue Reading

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Fax: 978-465-4145
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